Why Advertise on DODTracker.com?
DODTracker.com is a fast-growing website, a hub for deal-of-the-day
shopping. When you advertise here, you advertise to people interested
in DOD shopping. Period.
Because of the nature of deal-of-the-day shopping, we
also bring back repeat users day after day, and we bring them back ready
to browse differnet sites, look at product information, and buy TODAY.
In other words, we find ready-to-buy customers and keep them coming back
every day.
Finally, when you advertise at DODTracker.com, you're putting yourself
in the center of our advertising product development pipeline.
We are actively working to increase exposure for deals of the day, developing
tools and ideas to push the excitement of daily deals, and to give
our sponsors the best conversion rates possible.
While DODTracker.com brings many people
searching for deals to one location, we only advertise your actual deal
using a short text title of your product and product image.
Using an image-based ad to promote
special products, events on your site, or your site in general can
easily capture the viewer in this otherwise simple, text-based environment.
Types of Ads
DODTracker.com is currently actively recruiting advertisers
to fill ad space and help support this venture. Here is where
advertisers can read about what types of advertising is available
on DODTracker.com and contact us about it. Basic site statistics
can be seen below the list of ad types.
Please also note that:
Most ads are placed on ALL webpages, regardless of
sort order, or whether the page is a deals listings page
or a content page (FAQ, blog, etc)
Ad Prices and Payments
All ad prices are periodically recalculated to
reflect changes in site traffic. All prices
subject to change at any time without prior
notice.
All first-time advertisers will be asked to
pre-pay for advertising. Any subsequent
advertising will be billed later and
can be paid within 30 days.
All adveritsing will be invoiced and billed, so you will
have a summary of exactly what is being paid for,
payment instructions, and something to keep for your records.
Payment types include:
Paper check mailed to our business address
Paypal bank transfer< (for payments < $550)
Paypal credit card (3.3% surcharge MUST be added (for any payment size)
Ad Campaigns, Options, and Prices
Ad Notes
Ad Options & Pricing
Ad Image (click for larger view)
"Site Sponsor"
The "Site Sponsor" ad campaign is a simple way for you to make
your site's daily listing more noticeable.
Features:
Site is listed in the top "sponsor" table in the
default "show all" view, as well as for the category
to which the site belongs.
The site shows in the top "sponsor" table
regardless of how the user chooses to sort sites.
All sponsored sites are sorted according to
user's chosen sort and displayed on the top
table; All unsponsored sites are sorted
and displayed in the bottom table.
The advantages of appearing in the "sponsored" table are:
Sponsor's table is free of ads and other distracting content in the margins
Sponsor's table allows for a larger site logo (i.e. 250x30px)
Sponsor's table is at the top of the page and most noticeable to the user
Sponsor's listing shows regardless of the length of time any deal runs on-site (usually a 48-hour limit before deal is hidden)
Jan-Oct: $100/week or $375/month
November: $150/week or $450/month
December: $175/week or $525/month
$2,100.00 for 6 months (not including November nor December; average: $350/month)
$2,250.00 for 6 months (including November & December; average: $375/month )
Space is limited to a maximum of 15 "site sponsors" at any time, plus
occasionally a "new site of the day" and about once every 3 weeks a "featured item of the day".
Campaign begins on Monday morning at midnight and lasts until Sunday night for a weekly sponsorship and on the 1st of them month for monthly sponsorships.
"Category Sponsor"
The "Category Sponsor" ad campaign is a more cost-effective way
to advertise your site to a very targeted set of potential customers.
Features:
Site is listed in the top table for the category
in which a site is listed.
All sponsored sites are sorted according to
user's chosen sort and displayed on the top
table; All unsponsored sites are sorted
and displayed in the bottom table.
The advantages of appearing in the "sponsored" table are:
Sponsor's table is free of ads and other distracting content in the margins
Sponsor's table allows for a full-sized logo (i.e. 250x30px)
Sponsor's table is at the top of the page and most noticeable to the user
Sponsor's listing shows regardless of the length of time any deal runs on-site (usually a 48-hour limit before deal is hidden)
PRICE IS PER CATEGORY
One-a-Day:
Computers & Electronics:
Jan-Oct: $65/week or $175/month
November: $75/week or $225/month
December: $100/week or $300/month
Home & Jewelry:
Sports & Apparel:
Jan-Oct: $45/week or $125/month
November: $65/week or $175/month
December: $75/week or $225/month
Music & Entertainment:
Miscellaneous:
Jan-Oct: $30/week or $90/month
November: $40/week or $110/month
December: $50/week or $150/month
Space is limited to 15 "category sponsors" at a time.
Campaign begins on Monday morning at midnight and lasts until Sunday night for a weekly sponsorship and on the 1st of them month for monthly sponsorships.
"Today's Sponsor"
The "Today's Sponsor" ad campaign is an opportunity to display
a full-sized banner at the very top of every webpage on the site.
Sites can advertise information about themselves, about special
promotions, or about their daily product. It is an opportunity
to reach customers beyond the rigidity of the daily product listing.
This ad appears at the top of every webpage on this website,
including listings-based and content-based pages.
This ad can be JPG, GIF, PNG, or a "dynamic banner" (i.e. animated GIF or HTML banner),
but needs to be <=~15K.
Banner sizes and prices are limited to:
Jan-Oct:
468x60 image: $25/day or $125/7 days (non-consecutive)
468x90 image: $25/day or $125/7 days (non-consecutive)
468x120 image: $35/day or $175/7 days (non-consecutive)
728x90 image: $35/day or $175/7 days (non-consecutive)
November:
468x60 image $35/day or $175/7 days (non-consecutive)
468x90 image: $35/day or $175/7 days (non-consecutive)
468x120 image: $45/day or $250/7 days (non-consecutive)
December:
468x60 image: $50/day or $250/7 days (non-consecutive)
468x90 image: $50/day or $250/7 days (non-consecutive)
468x120 image: $60/day or $300/7 days (non-consecutive)
For ad campaigns extending beyond a single day, special prices
can be negotiated. Note that no static banner ad can be shown
for two days consecutively; there must be a break to avoid
showing "stale" content--something that this site strives
to avoid.
Mid-page banner
An opportunity to display a larger banner ad in an area which
all users will see on 'listings' pages. This strategic location is
in a place where users eyes natually follow to. All banner-ads
are opportunities to reach customers with more intimate information
about your site, to advertise special promotions, or to bring
extra notice to your daily listing.
This page only appears on 'listings'-type webpages.
This ad can be JPG, GIF, PNG, or a "dynamic banner" (i.e. animated GIF or HTML banner),
but needs to be <=~15K.
Banner sizes and prices are limited to:
Jan-Oct:
728x90 image: $35 / day or $175 for 7 days
728x120 image: $35 / day or $175 for 7 days
November:
728x90 image: $45 / day or $225 for 7 days
728x120 image: $45 / day or $225 for 7 days
December:
728x90 image: $55 / day or $275 for 7 days
728x120 image: $55 / day or $275 for 7 days
Sidebar Banner
This ad can be JPG, GIF, or PNG
but needs to be <=~5K.
Size are very limited
Jan-Oct:
120x600 image: $50/week or $150/month
125x240 image: $30/week or $100/month
125x125 image: $20/week or $50/month
120x60 image: $10/week or $25/month
November:
120x600 image: $60/week or $180/month
125x240 image: $40/week or $120/month
125x125 image: $25/week or $75/month
120x60 image: $15/week or $45/month
December:
120x600 image: $75/week or $225/month
125x240 image: $50/week or $150/month
125x125 image: $35/week or $100/month
120x60 image: $20/week or $60/month
Landing Page Listing
This is our "landing page", where all remote users come when
linking to our site. Only shows one deal per category, in an
expanded view, making it both obvious and featured.
Each category has one deal shown.
A deal can only be listed in the categories which it belongs to.
Generally speaking, this is an in-house tool that we use. We've
exposed it here as an expensive advertising option.
No image is needed nor are options available.
Jan-Oct: $100 / day
November: $150 / day
December: $200 / day
Featured Listing
Occassionally we "feature" a deal by putting it into the "sponsors"
area, giving it a magenta background, bolding the text, and increasing
the deal font size. It also gets the deal listed among sponosors
in the "all deals" view as well as the deal's category views.
Generally speaking, this is an in-house tool that we use. We've
exposed it here as an expensive advertising option.
Jewelry.DODTracker.com delivers jewelry and watch daily deals to a focused audience.
Rather than focused on users interested in daily deals, this website targets users
interested in jewelry and watches.
Site launches Nov. 30, 2009.
Because this site is new, no traffic statistics are available.
Featured Listing
"Featured" item appears in a 2x larger area, at the top left corner of our site.
Runs for ONE DAY.
Jan-Oct: $10/day
November: $20/day
December: $25/day
"Site Sponsor"
"Site Sponsors" appear within the "Fine Four" listings at the top-left of the
website. Ordering of the "Fine Four" is based on user activity.
"Site sponsors" are also eligible to be "featured" in the "Featured Deal"
area, on days where the user activity is the highest of all sponsors and affiliates
on that day, and no paid "featured" item exists.
Runs for ONE DAY
Jan-Oct: $5/day
November: $7.50/day
December: $10/day
Weekly and monthly rates also available.
"Affiliate Sponsor"
"Affiliate Sponsors" are eligible to appear within the "Fine Four" listings at the top-left of the
website. This will happen when the site as some of the most user activity for that day. Five positions
exist; paid "featured" and "sponsor" positions take priority over "affiliate sponsors".
"Affiliate sponsors" are also eligible to be "featured" in the "Featured Deal"
area, on days where their user activity is the highest of all sponsors and affiliates
on that day, and no paid "featured" item exists.
"Affiliate sponsors" are also highlighted with a pink border on days where their
listing does NOT make it to the "Featured" listing nor the "Fine Four" listings area.
Runs for ONE MONTH
Jan-Oct: $50/month
November: $75/month
December: $100/month
ZeroDayDeals.com is a website devoted to daily deals like DODTracker.com.
We've partnered together to make resource management simpler and
decrease the load on the merchant servers.
120x240 Static Banner:
Jan-Oct: $25/week or $75/month
November: $35/week or $100/month
December: $50/week or $150/month
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